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Bajaj Allianz Introduces Region-Based Premiums with ‘AapKe Liye’ Health Plan

Bajaj Allianz Introduces Region-Based Premiums with ‘AapKe Liye’ Health Plan
July 16, 2025

In India, health insurance has often been a one-size-fits-all product, where premiums are applied uniformly across the country, regardless of local healthcare realities. However, with the launch of the AapKe Liye Health Insurance Policy, Bajaj Allianz General Insurance Company has taken a bold step towards customising health insurance plans for the diverse needs of India's population. This new initiative is a game-changer, offering region-specific premiums that reflect local healthcare costs, medical infrastructure, and treatment patterns. As a result, AapKe Liye Health Insurance stands out as a leading contender for the best health insurance policy in India.

Regional Customisation: A Revolutionary Step Forward

India’s healthcare landscape is incredibly diverse, with significant variations in treatment costs and medical services between different regions. A heart surgery in a metropolitan city can cost far more than the same procedure in a smaller city like Bhubaneswar. Yet, many traditional health insurance plans treat the entire country as a single entity, applying the same premiums across the board. This outdated approach has often left families in smaller towns paying more than they should, while residents of urban centres have paid premiums that don’t always reflect their higher medical expenses.

" AapKe Liye Health Insurance Policy addresses this critical gap by offering region-specific premium pricing. By adjusting premiums to match local healthcare economics, Bajaj Allianz General Insurance Company ensures that families in states such as Bihar, Karnataka, and Kerala pay premiums based on the actual healthcare costs and infrastructure in their areas. This region-based pricing approach creates a more equitable system, where individuals are charged fairly for the healthcare they require, without having to subsidise the medical expenses of more affluent regions.

Comprehensive Coverage Without Compromise

While the AapKe Liye Health Insurance Policy is tailored to regional needs, it doesn’t compromise on coverage. The policy offers a wide range of benefits that cater to both modern and traditional healthcare practices. From inpatient hospitalisation to cutting-edge treatments such as robotic surgery and stem cell therapy, this plan ensures that policyholders receive comprehensive protection.

Additionally, the policy includes pre-hospitalisation and post-hospitalisation coverage, extending up to 60 days after treatment, and it covers daycare treatments for procedures that require less than 24 hours. The inclusion of AYUSH hospitalisation coverage further demonstrates the policy’s commitment to addressing cultural preferences, as over 70% of Indians prefer combining traditional medicine with modern healthcare solutions.

Festival-Specific Coverage: Tailored for Indian Families

What truly sets the AapKe Liye Health Insurance Policy apart is its cultural intelligence. Recognising the importance of regional festivals and the increased health risks during these periods, Bajaj Allianz General Insurance Company has introduced festival-specific coverage. The policy provides ₹1,000 per day for emergency hospitalisations during major regional festivals, up to 10 days. This feature caters to health risks that are common during festivals, such as food-related illnesses or accidents caused by celebrations.

Whether it's Durga Puja in West Bengal, Onam in Kerala, or Diwali celebrations across the country, this tailored protection ensures that families receive the support they need when they need it most.

Flexibility and Future-Proof Protection

AapKe Liye Health Insurance Policy also offers flexibility in coverage, with sum insured options ranging from ₹5 lakhs to ₹20 lakhs, available in both individual and family floater variants. This adaptability ensures that the policy can cater to a wide range of family structures and financial capabilities. Furthermore, the lifetime renewal benefit guarantees long-term protection, regardless of age, making this a policy that evolves with the family’s needs.

The Future of Health Insurance in India

In a market where traditional insurance plans have failed to address the diverse needs of India's population, AapKe Liye Health Insurance Policy sets a new standard. By incorporating region-based premiums and cultural sensitivity, Bajaj Allianz General Insurance Company has not only created the best health insurance policy in India , but also a solution that is genuinely in tune with the unique healthcare needs of every Indian family.